Garmin, a leading American company in commercial technologies for GPS, is a member of the initiatives of the Italian Observatory Esports, the first B2B platform of networking, information and training for stakeholders in the sector.
The agreement is part of the company’s strategy of understanding and positioning itself in the export market. After the launch of last year of the GPS smartwatch designed for competitive gaming, Instinct Exports Edition (read our review of the Garmin watch designed for Export), Garmin aims to strengthen knowledge
Garmin, a brand operating in different sectors of the market, from nautical to automotive, through the aeronautical industry, has been a reference brand for sport for more than a decade. The GPS devices designed by the American company have become real must-haves of the world of running (and all its derivations) and of cycling both road and MTB. In this context, the arrival of a product developed for Egames marks Garmin’s official entry into the sector, with a proposal that integrates the most advanced technologies of analysis of the physical state applied to the activity of egaming: a real novelty,
With the entry of an important company like Garmin, the Observatory increasingly consolidates its position as an entity able to offer companies all the necessary answers for investments in the market of Exports and gaming. The network of the Observatory is in fact the main ecosystem available to brands who want to join the sector expanding their business opportunities.
“For a company like ours, which has always been committed to supporting people’s passions, following the evolution of the sports world is important. Instinct Esport Edition is Garmin’s first step in this world, not so different from the “traditional” sport we have always followed. We have integrated all the technology optimized for the analysis of the performance of top athletes into a product dedicated to eGame: an incredible value for those who are ready for tournaments and competitions,” comments Stefano Viganò,
• The accession of an international company like Garmin to the activities of OIES is a beautiful message for the whole industry • comments Luigi Caputo and Enrico Gelfi, co It demonstrates the recognition of the Esports and gaming as an asset with enormous potential. The Observatory will be the subject that will accompany Garmin in the knowledge of this world, thus maintaining our promise of approach of the brands able to accelerate the business of the whole sector. We are excited to welcome Garmin into our network.