The latest report by Bloomberg one year after the launch of Cyberpunk 2077 photographed the difficulties faced by CD Projekt in meeting the initial sales estimates of the sci-fi kolossal with protagonists V and Keanu Reeves in the
Taking the cue from the latest study by Matti Littunen of the Bernstein analysis company, what emerges is the great discrepancy between the pre-launch estimates of Cyberpunk 2077 and the actual commercial results of the title.
Bernstein’s analyst explains how his agency agreed with the estimates of other employees: almost all financial operators believed that Cyberpunk 2077 would reach and exceed 30 million copies sold in the 12 months following marketing.
According to Bernstein’s report, however, CD Projekt would have been able to place “only” 17.3 million copies, a large number, but certainly very far from the initial predictions. The value of the analysis takes into account both 13.7 million copies in pre-order and in the launch phase and 3.6 million copies marketed in 2021, in the midst of the media storm due to the serious problems of Cyberpunk 2077 identified on day one and
Matti Littunen of Bernstein, not by chance, emphasizes that ” 2021 has shown how long and rough the path that will have to complete CD Projekt to rehabilitate. Adjusting Cyberpunk 2077 is the key to stitching the tear with the audience, it is already happening but it will take some time”.
As for 2022, the top CD Projekt has already expressed its intention to look with confidence to the future and to roll up its sleeves for the work that awaits them between DLC and update nextgen of Cyberpunk 2077 and new