The digital dimension of the phenomenon Esports, as it was inevitable, has created new web professionals, the “streamer” who, strong of their own follow on online channels, are identifiable as variations of the macrocategory of influencers.
For this reason, it was also natural that the body that protects (also) this niche, the Italian Influencer Association (Assoinfluencer), joined the Italian Observatory Exports to join forces in support of The first B2B platform for networking and training for export operators, L.I.E.E.S., will therefore rely on Assoinfluencer and the scientific initiatives that will also be implemented in the interest of the members of the Observatory, to monitor the field of
“It is fundamental for a reality like ours, which intends to protect and promote the professional development and recognition of this new category of workers, to become part of an ambitious and forward-looking networking platform that will allow us to get deeper into the world of
Thanks to this new collaboration, the Observatory adds a significant part to the structure designed to accelerate the progress and knowledge of the Exports market to non-endemic brands.
“The collaboration with Assoinfluencer allows us to light a lighthouse on the world b2c – comment Luigi Caputo and Enrico Gelfi, founders of OIES It is also important that the system recognizes them, monitors them and frames them in the right institutional schemes.”